SCOTT MICHAEL DAVIS

fullsizerender-8

Creative Director | RESUME

Experience

I’m an award-winning creative director with twenty-four years experience across a varied industry landscape. I started my career as an art director with some of the most creatively prestigious advertising agencies in the world including Fallon and Wieden + Kennedy before transitioning my skills towards New Media. I’m currently an SVP, Creative Director at Publicis, NY, where I run the Coffee-mate and Nescafé business.

Prior to Publicis, I had an entrepreneurial stint as a Partner and Executive Creative Director with Cowboy International —a digital agency in New York City. Cowboy had relationships with blue chip clients including Adweek, ING Direct, NYMEX, Hair Club for Men and Monster.com. I helped grow the company from 15 to 25 employees.

My work has consistently collected industry accolades and always met strategic goals and sales objectives. I continue to set the bar with a strong work ethic and creative vision that motivates those around me. My leadership at various startup agencies has propelled new business and beat growth expectations.
_______________________

I started garnering creative awards in college, winning an Aspen Design Scholarship and a Gold in the student competition at the Kansas City Art Director’s Club.

Afterwards, I landed a job at Adweek’s ‘Hottest Creative Boutique in the Midwest,” The Puckett Group. In my first year, I won an Obie outdoor advertising award of excellence and my first Clio. I moved to New York City in 1995 to work at J. Walter Thompson. I helped launch the Kodak Advantix APS camera campaign. The spots were selected in AdWeek’s Best Spots along with a campaign for Kodak’s “Picture Guarantee.” Other clients included The Wall Street Journal and Nortel Networks.

In 1997, I was recruited by Fallon McElligott to help get their newly opened New York shop off the ground. While there, I worked on Holiday Inn, Nikon, United Airline, USA Networks and Miller Lite. The Fortune magazine campaign, “Younger and Wiser,” helped the struggling brand resonate with the young and aspirational 28-35 demographic. The campaign was recognized in Adweek and the ANDY awards.

The highlight of my tenure at Fallon was a Cannes Gold Lion for “Wrestlers,” a TV spot for Miller Lite. The commercial was also featured on the cover of the Cannes Advertising Festival Magazine.After Fallon, I pursued a successful freelance career. My first stop was working with Russell Simmons at RUSH Media where the focus was grassroots social seeding/marketing through their entertainment channels —“Advertainment” as it was called before major Internet penetration. The results were several spots for Coca-Cola including, “Night Train,” which was short-listed at the 2000 Cannes Advertising Festival. Strong creative direction helped ripen RUSH for a joint venture with Deutsch in 2000.

I also worked many other top creative agencies in New York such as Cliff Freeman and Partners, McCann Erickson, Kirshenbaum and Bond and Wieden+Kennedy. At Wieden I created a campaign for ESPN’s first reality show called, “The Life.” –ESPN’s first foray into the reality television arena.

At TBWA/Chiat/Day, my creative direction for the A&E cable network became the template for their entire advertising and branding communications platform.

In 2005, I co-founded Cowboy International, becoming partner and Executive Creative Director. The agency had an integrated approach, but leveraged their digital expertise. Clients for Cowboy include ING Direct, Adweek, King Pharmaceuticals, Monster.com, among others. In two and a half years at Cowboy, we won over sixty percent of the new business pitches resulting in over five million dollars in additional fees and grew the staff from 16 to 25. The work for ING Direct received a Webby Merit Award, while the Adweek campaign creatively relaunched Adweek.com. The rebranding and new website for Hair Club increased traffic two hundred percent in the first month and click-to-lead conversation improved thirty percent.

_______________________

Chronology
Publicis, New York – Creative Director
2011-Present
Accounts:
Citi, LensCrafters, Ad Council, Coffee-mate, Britvic

William Burk LLC – President, CCO
2008-2011
Accounts:
Zappos, MHR, Starwood Hotels, Jimmy Johns Sandwich Shop

Cowboy International – Executive Creative Director
2005-2008
Accounts:
Adweek, Monster.com, Zingy Mobile Media, ING Direct, Hair Club, NYMEX,
Disaboom.com, NYSERDA, Hudson and Vumber

Freelance
8/98-2005
Wieden+Kennedy, CliffFreeman & Partners, Chiat Day, Kirshenbaum & Bond, BBDO,
Messner VBS, McCann Erickson, J. Walter Thompson, RUSH Media, Lowe Worldwide,
Saatchi and Saatchi, DDB, Grey Worldwide
Accounts:
Rolling Rock Beer, Absolut Vodka, Captain Morgan Spiced Rum, Parrot Bay Rum,
Crown Royal Smirnoff Vodka, Milwaukee’s Best Beer, Chivas Regal, Coca-Cola,
PeopleSoft, Microsoft, Intel, Qwest Network, Sprint Wireless, Financial/Investments:
Charles Schwab, Merrill Lynch, North Fork Bank, A&E, HBO, ESPN, CNN, Ford, GMC
Staples, Olive Garden, 1-800 Collect, Pringles, Twix

Fallon McElligott – NYC
1996-1998 – Senior Art Director
Accounts:
United Airlines, Holiday Inn, Fortune Magazine, USA Networks, Miller Brewing
Nikon Cameras

J. Walter Thompson – NYC
1995-1996 – Associate Creative Director
Accounts:
Wall Street Journal, Sprint, Nortel Networks, Kodak, Citibank

Trone Advertising, NC
1994-1995 – Associate Creative Director
Accounts:
Rhodes Furniture, Hanes, R. J. Reynolds

MZD, Indianapolis
1992-1994 – Associate Creative Director
Accounts:
Indiana Lottery, Citizen’s Gas Company, Indiana State Fair, AutoSource, Concierge
Travel, Milani Cosmetics, White Rock Beverage Co.

The Puckett Group, St. Louis
1990-1992 – Art Director
Accounts:
Mercantile Bank, Saint Louis Galleria, Buster Brown Shoes, Brown Shoe Co.

_______________________
References

Creative references:
Over the years I have partnered with some of the most internationally recognized
creatives in the advertising industry, including William Gelner (ECD of 180, LA), Toby
Barlow (GCD, JWT, Detroit), Mark Abellera (GCD, McGary Bowen) and Stephanie
Crippen (GCD, BBDO, Atlanta) —just to name a few.

References (contact info upon request):

Rob Feakins
(Former) CCO, Publicis Worldwide

Anne Simmons
President/CEO, Cosine Communication
(former) President/CEO, RUSH Communication

Sabrina Crow
SVP Brand Media/Corporate Development at Nielsen Business Media

Jonathan Cranin
Former ECD/ McCann Worldwide (New York)

_______________________
Teaching
Guest Professor, Pratt Institute
1995-1998
Taught Art Direction courses with an emphasis in conceptual problem solving.
_______________________
Awards
Cannes Lion (Gold & Merit), Webby, One Show, Communication Arts, Clio, D&AD
Graphis, National Addy, PRINT’s Advertising Annual, Obie Outdoor
_______________________
Education
Bachelor of Fine Arts, University of Kansas
1990

DOWNLOAD RESUME