AN INDEPENDENT ARTIST + THANK YOU POINTS
Citibank "Thank You Points," are the backbone of their Rewards Program. Continuing the "Stories," campaign, we created an integrated effort which showed how Thank You Points help Citibank clients write their own story. We brought together the world’s best rock climbers and an independent musical artist who had yet to climb the charts.
CNN Special Interest story about the commercial. From how it was made to, “what in the hell are the lyrics?”
GOLF IS DIFFERENT
Citibank is a proud sponsor of the President's Cup Golf Tournament. We created an integrated campaign that focused on the unique shape of the golf course, compared to other sports, and how that relates to the challenges of financial planning.