CITIbank
AN INDEPENDENT ARTIST + THANK YOU POINTS
Citibank "Thank You Points," are the backbone of their Rewards Program. Continuing the "Stories," campaign, we created an integrated effort which showed how Thank You Points help Citibank clients write their own story. We brought together the world’s best rock climbers and an independent musical artist who had yet to climb the charts.
The soundtrack for one of the best performing commercials ever for Citibank became an integrated element to the campaign. Cit Private Pass concert series was the perfect platform to make it happen.
CNN Special Interest story about the commercial. From how it was made to, “what in the hell are the lyrics?”
PRESIDENT’S CUP
GOLF IS DIFFERENT
Citibank is a proud sponsor of the President's Cup Golf Tournament. We created an integrated campaign that focused on the unique shape of the golf course, compared to other sports, and how that relates to the challenges of financial planning.
Detail of print ad | Print ad | Frames from the leaderboard display ad on the PGA homepage
