LINCOLN MOTORS
400 HP and a Texas tan…let’s roll.
How do you introduce the newly redesigned Lincoln MKZ? You get out of the way and let the new iconic grille, 400 HP engine and Matthew McConaughey do all the talking. Actually, Matthew didn’t say a word, but he did drive home the point.
Special thanks to Jon Pearce, Jeff Payne and my many friends at Hudson Rouge for making this a reality.
Content: television, social, extended cinema, interactive outdoor, print.
Sharon Jones and the Dap Kings playlist as part of the Lincoln Brand Spotify page.
Poster | Print
Vanity Fair “Icons” issue wrap.
Airport video billboards.
The “Power lies within” social campaign featured artists and what inspires their creativity.
Extended length version featuring Sharon Jones and the Dap Kings.
