NEVER BEFORE HAS A BRAND SHOWN BIPOLAR LIKE THIS.

Our campaign aptly titled, “UPS and DOWNS,” takes the viewer on a virtual trip of what bipolar symptoms feel like in a disruptive and highly engaging way.

RESULTS: Brand awareness up 35% in the first two months | Overall 32% unaided recall of the campaign | Scripts up 17% during the same period | 3,500 new patient starts each week | 7% lift in social brand awareness

We created a series of GIFs and OLVs for social media that quickly engaged the viewer to interact with the post.

Campaign extensions, “Elevator” and “Carousel.”

We used the UP and DOWN device of the elevator within multiple social and digital assets. Doors would open and close revealing imagery and text.

“RAPIDS” TV | OLV

“Carousel” TV | OLV

USE YOUR BRAIN TO END EPILEPSY.

Let’s change the way people think about it. Let’s use our brains to do more innovative brain research. Let’s use our brains to educate where there is ignorance. Let’s use our brains to create an environment where those who live with Epilepsy won’t be afraid or ashamed to talk about it.

Because if all of us can get Epilepsy, all of us can End Epilepsy.

Website design and UX | HQ Trivia partnership

Walk to End Epilepsy: Ambient with path integration to the event.

YOUR BRAIN AND GUT DON’T AGREE

For the thousands of people dealing with severe ulcerative colitis or Crohn's disease, being motivated to go for a simple walk can be vetoed by a single vote from your gut. Being chained to the bathroom is a sad reality for these folks. Thanks to ENTYVIO, relief (or even remission) is more of a reality.

I’M IN with IMFINZI.

IMFINZII is used to treat adults with non-small cell lung cancer (NSCLC). Our task was to update the existing work with a more modern, approachable and optimistic feel. We launched with a film, followed by a fully integrated campaign. The I’M IN CRM program empathetically walks patients through the entire treatment process.

IMFINZI was my first oncology brand. During this period I lead our pitch teams to add two more brands to our oncology portfolio.

HEALTH | PHARM WORK (password protected)

I’ve been working in the Health and wellness space for six years. Agency experience includes: BBDO Health, FCB Health, Area 23, Tonic and Arnold Health. The PDF link below is a comprehensive look at the work I’ve created, along with 4 campaigns that lead to pitch wins. Please contact me for the password to view. Thanks.

DOWNLOAD PWP PDF