DISABOOM
DISABLING STEREOTYPES.
Disaboom.com was a dynamic, online community for the 150 million plus people touched by disability. We started by designing and building the website. We recruited 12 brand ambassadors, including actors, athletes, comedians and business executives. We launched the campaign with hard, provocative questions designed to help disable the stereotypes associated with disability.
It was also a passion project for me. And I know we made a difference.
We recruited a team of 20 advocates/brand ambassadors for Disaboom ranging from models, to athletes to those living on the edge. The campaign tagline: “Live Forward.”
Our campaign launched with the winner of the second season of Last Comic Standing, Josh Blue. Our launch event happened in Disaboom headquarters’ city of Denver at the Laugh Factory. Josh headlined the media event pointing ask, “Is there anything funny about disability?”
Tons of events, partnerships and collateral work was created over a two year period.
