BIRDSEYE
LIFE CAN BE VIBRANT
We won this pitch by putting passion into produce and freshness in the freezer aisle. The job of the digital assets were to educate consumers on the accessibility of healthy vegetables. And that the bright vibrant colors that live within our vegetables, can help lead to a vibrant life. We helped consumers locate their closest farm stand, and at the same time track our products from field, to farm to freezer case.
POSTERS / PRINT
These posters were designed specifically in a color-coded fashion to be displayed like a vibrant rainbow on premise and in publications.
SOCIAL ENGAGEMENT
We asked the question, “How Vibrant Are You?” This microsite scrubbed a user’s social feeds for clues about their zest, or vibrance in life. This could range from the color pallet with wall photos to words like “happy” or “Sad.”
FARM TO TABLE ENGAGEMENT
We started on package with a QR code which directly linked that package of frozen vegetables to the farm in which it was sources. Users were able to engage with farmers directly via a twitter feed embedded within a global map. This supply chain/consumer engagement piece was the most interactive assignment I’ve worked on.
FOUR SQUARE PARTNERSHIP/ACTIVATION
Four Square Badge rewards aren’t what they once were ten years ago, but we created an interesting way to reward users and geo-locate the coupon offer at register.
