FROM WEBSITES TO INTERACTIVE, GAMING, AVR, ETC.

I cut my teeth with digital in 2005 as Partner/ECD of Cowboy International, a 25 person digital shop in New York City. The following are some digital examples I created back then and beyond. From digital advertising, social, brand gaming, site design and site builds, I've either single-handedly designed it or overseen it.

STELLA LeBAR FINDER APP

Worked with AccrossAir/Cowboy International to create video and design collaboration. Allowed users to access their camera to pin-point exactly how far they were from a bar serving Stella. Features included: Recent locations, zip code locator and even call a taxi.

BBDO HEALTH WORK FLAKE-O-MATIC

Interactive holiday card from BBDO to their Health group clients. Users are able to choose from three charities—ASPCA, Habitat for Humanity and Doctors Without Borders. Once picked, the FLAKO-MATIC carves up an incredibly detailed custom made snowflake. The winning charity (all actually) received a donation in their honor.

FRUIT SHOOT WEBSITE AND SOCIAL

Full website UX, Design and branding system overhaul. Aligned with social and digital content strategy. Flavor characters were blown out in different platforms.

COFFEE-MATE “TASTE LIFT” ACTIVATION

Coffee-mate has superior taste over their competitor. We created a consumer generated campaign urging users to submit a “Questionable taste moment photo” from their past. And in exchange, Coffee-mate would send them a coupon. They get the cream, Cof… — Coffee-mate has superior taste over their competitor. We created a consumer generated campaign urging users to submit a “Questionable taste moment photo” from their past. And in exchange, Coffee-mate would send them a coupon. They get the cream, Coffee-mate gets the CRM.

ING DIRECT MORTGAGE GAME

We were asked by ING Direct to build a “microsite” that enticed new home buyers to get a loan. Each floor of the apartment building was made up of games and videos providing clues to open the garage door of the dream house on the hill. Within the ga… — We were asked by ING Direct to build a “microsite” that enticed new home buyers to get a loan. Each floor of the apartment building was made up of games and videos providing clues to open the garage door of the dream house on the hill. Within the garage was a special offer towards a new mortgage. This was the agency’s first Webby award.

HAIR CLUB PHOTO HUNT GAME/PARTNERSHIP

Before it was considered unPC, we developed a strategic communication platform for Hair Club for Men called, “Experience More.” More options, more locations, more confidence…and yes, more MOJO. We gamified the campaign with PhotoHunt and a partnersh… — Before it was considered unPC, we developed a strategic communication platform for Hair Club for Men called, “Experience More.” More options, more locations, more confidence…and yes, more MOJO. We gamified the campaign with PhotoHunt and a partnership with Playboy.com. Playmates help seed the campaign and were featured in the game. BEFORE…no girl. AFTER…girl. BEFORE…no hair. AFTER…Hair.

RANDOM SITE BUILDS AND DESIGNS

William Burk Inc client: PAWS UP | Luxury resort in Montana.

Broadway theater featuring Chris Rock. Role: UX, Design and Development

William Burk Inc client: PAWS UP | General Store