VRAYLAR
NEVER BEFORE HAS A BRAND SHOWN BIPOLAR LIKE THIS.
Our campaign aptly titled, “UPS and DOWNS,” takes the viewer on a virtual trip of what bipolar symptoms feel like in disruptive and highly engaging way.
RESULTS: Brand awareness up 35% in the first two months | Overall 32% unaided recall of the campaign | Scripts up 17% during the same period | 3,500 new patient starts each week | 7% lift in social brand awareness
Print ad.
“RAPIDS” TV | OLV
Health and wellness agency experience includes: BBDO Health, FCB Health, Area 23, Tonic and Arnold Health.